The One Thing That a Home Business Entrepreneur Has to Get Right

There was no shortage of training and instruction opportunities on how to run a successful home business when I first got started. Just the training offered by my company was more than I could read or listen to in a week. That wasn’t even accounting for all of the information available from Google. I began to notice that some people were doing a lot more home business training than home business building. The predictable result was that they became very knowledgeable but not very wealthy.

From my experience, the purpose of home business training and education is not knowledge. It’s action. What good is learning if you do not apply what you have learned to get the desired result?

The secret to home business success? There is no secret anymore. Those who have been successful are usually very open about how they did it. Why? First, they understand that there is enough money and opportunity for everyone to prosper. Second, they know that 9 out of 10 people they train will not apply what they have learned and therefore will never be a threat of any kind.

When you are getting started in a new business, it is exciting. It can also be a little bit overwhelming once you figure out how much there is to learn. It seems like there is a lot to remember. Many new home business entrepreneurs react to this by finding ways to stay busy without doing anything productive to move their business forward. Doing “research” is a common way to stay busy without moving your business forward at all. Researching advertising, researching prospecting, researching team building, etc. At the end of the day, you haven’t done anything to potentially put money in your pocket.

There are countless ways to advertise, prospect and network. Some things will work for you and some won’t be a fit. You have to evaluate whether or not it fits in your schedule, budget, etc. To be successful, you will absolutely need to learn a new skill set and some of the activities you spend your time on absolutely should give you butterflies in your stomach. Butterflies in your stomach let you know that you are moving outside your comfort zone and stretching yourself as an entrepreneur and person. Examine your daily activities. If you are never uncomfortable in your business activities, there is a good chance that you not having much luck moving it forward.

It’s simple to determine if what you are doing is home business building or home business training. When you look back on your day, what activities did you engage in to move your business forward (i.e. did you sharpen all the pencils on your desk and rearrange your office or did you speak to five prospect/customers about your product?).

Examples of staying busy: arranging your desk, ordering business cards, researching advertising possibilities that you do not immediately implement. Training should be a cornerstone of your business, but not to the exclusion of the things that bring in income. Training and education is critical, but only when you couple it with money making activities.

Examples of taking action: Placing advertisements, speaking to leads or customers, providing support for others in your enterprise.

If you are spending a lot of time on your business with little income to show for it, this is a great exercise to pinpoint the problem.

It comes down to this – It is a great deal easier (and more comfortable) to train than to take action. If you are always comfortable in your business, you are most likely not moving yourself forward.

Never forget that you learn so that you can take action. Here’s how you do that. Learn something, then immediately apply it. Use what works and discard the rest. Repeat. Soon you will develop an arsenal of tools to help you become a successful home business owner.

How Home-Based Business Entrepreneurs Think

Too many people are trying to start their home businesses with an ordinary employee’s way of thinking. This has become a common reason why not long after sitting down and giving it a fair look into even the most lucrative business opportunity they bump into, they put it away and decide not to take any chances.

What has happened here is that the most lucrative business opportunity has been looked into by an ordinary 9-to-5-worker, who appears NOT to be business-minded.

If you are like most people, you have probably considered starting your own business yourself. But above all, you have to understand that to make into a successful Business Entrepreneur, one has to change their way of thinking first.

1. DO NOT EXPECT FAST CASH!

Besides gambling or winning a lottery, working as an employee is the only way to get ‘fast’ cash… ‘fast’ as in ‘in-25-working-days’. This kind of cash is always certain to come in as long as you work from 9 to 5 for your boss. But as you probably already know it, as soon as you stop, the money stops. (See FinancialFreedomAwaits.com).

True entrepreneurship-minded people know that it takes time to develop an ‘attack plan’ for their businesses. It takes time to build a strong and solid business, which delivers ongoing income through many years.

True Business Entrepreneurs hold on to this truth, “We reap what we sow, but the harvest is never in the same season as the planting.”

Change your way of thinking:

DO NOT EXPECT FAST CASH!

2. AIM FOR JOB SECURITY OR FINANCIAL SECURITY?
Employees would rather have job-security. Why? Simple: the income is secure. As long as you loyally work from 9 to 5, you will for certain get your cash! The problem with a typical job is that when you stop, the money stops.

The stark fact is: one day you might get sick and won’t be able to go back to work. Sooner or later you will retire. Companies get broke and have to release their employees. No matter what the situation, as soon as you stop working, the money will stop coming.

So much for secure income…!

A job with secure income is necessary for those who has not set up their own business yet. True. But a true Business Entrepreneur won’t settle merely for job-security. He aims for much more, such as financial security. No, he won’t have fast cash. And no, he won’t have any secure income yet – at least not in the beginning. And often, he won’t have any income at all from his new business for the first few months.

Business entrepreneurs think of the big picture. What they do is building assets from which his money will come in month after month, year after year from work he is doing now! The money will not come now. It might not even come for the next few months. But as soon as his business is up and running, it will keep generating income for him, even when he chooses to stop working!

And THAT is financial security!

Change your way of thinking:

THINK OF THE BIG PICTURE: AIM FOR FINANCIAL SECURITY!

3. GENERATE PASSIVE INCOME

Financial freedom is not measured by how much money you earn by working, but how much money comes in with only little or no work at all. This later kind of income is called passive income. This fact has been known for decades by real wealthy people.

Successful and wealthy entrepreneurs do only little work and sometimes it is even possible to do the work only once but still generate recurring income on it. Imagine a song or a book writer. They write their songs or books once but get paid forever on it. This do-it-once-get-paid-forever type of income is called residual income.

Most people who have attained financial freedom have other people working to generate income for them. Earning money by other people’s effort is called leveraged income.

As hard as it may seem, to create leveraged income, you need to have your own business where other people work to generate income for you. Any business. Whether it is a traditional business, franchise, small business, internet based or home based.

Employees work to generate secure income. Business Entrepreneurs work to build assets with income streams which generates for him ongoing passive income (either residual or leverage income or both). In other words Business Entrepreneurs work to build himself -what I would call- a ‘money-machine’ which is designed to generate ongoing income.

Whereas the Employee can not stop working because otherwise he will lose his income, the Business Entrepreneur will have money coming in constantly, even when he chooses not to work, simply because it is his assets that generate residual and leverage income for him.

Change your way of thinking:
TAP INTO PASSIVE INCOME BY GENERATING RESIDUAL & LEVERAGED INCOME!

4. INVESTMENTS

It is common for people who seek job security to hesitate to invest. The reason is understandable: for some of us the risks of investing in a business are just too much to handle.

A true Business Entrepreneur understands that in order to build -what I would call- a ‘money-machine’, investments are necessary. There is just no such things as businesses without investments. He knows that it takes time and effort to develop a successful business. But he also knows that investing money is just as important!

Sometimes it takes the Business Entrepreneur a year or two before he can finally reap the big success. Sometimes even a bit more. It takes a couple of years of investing time, effort and money. But this is not too hard for him to handle. A true Entrepreneur thinks long term. He knows that in the end, his working and money investing will finally pay off!

A Home Based Business Entrepreneur would only have to invest just 5-10 hours a week for a couple of years and he would only have to make low budget investments into his home based business. And at the end of the time of working and investing, our Entrepreneur would have turned it into a significant amount of residual income stream!

I’m not talking about money that comes in today and is gone tomorrow but income that keeps coming in month after month, year after year… money that -as Gery Carson has put it- “when you’ve left this planet continues to provide for your spouse, children, or grandchildren.”

By then you would think that all your valuable time and money you have spent would be worth it.

Commonly an ordinary employee, who fears too much to invest, works hard to receive his pay check every month. Most likely he even retires broke. Before he knows it, he leaves the planet with nothing to leave for his family.

A true Business Entrepreneur is prepared to invest. He knows by investing in his business he is building assets that would generate passive and residual income for him throughout his years on this planet and the years of his grandchildren.

Change your way of thinking: THINK LONG TERM: START INVESTING!

A Small Business Entrepreneur’s Top 10 Playbook

# 1: Have a Vision – Where is that you see your business in 3 to 5 years? How do you want it to look? How do you want it to run? Do you have a business plan? Do you have a Mission Statement? Do you have a Vision Statement? What is your succession plan?

# 2: Believe in Your Talent – Talent by itself is never enough. There are a lot of times that people who have tremendous talent come up way short of ever fulfilling their potential. You have to believe in your talent, be passionate about your talent, continue to invest in your talent and surround yourself with the best talent available.

# 3: Assemble Your Team – A smart business entrepreneur makes sure that he or she is surrounded by talented professionals and not just a bunch of “yes” people. It’s essential that you have a professional corporate attorney, CPA, financial advisor, bookkeeper, insurance person and a front office manager as part of your team. An attorney and CPA are must from the start, and you can add additional pieces to your team as you grow.

Be sure that you take the advice of your professional advisors, after all that’s what you pay them for. You may not always like what they have to say, but it’s important to listen to them.

# 4: Empower Your Team – Equip your team with the resources that they need in order to be successful. In addition to helping them be successful, you’ll be successful too. It’s tempting to take shortcuts in order to save money, but it’s important to keep your team up to speed in this day and age of high technology and development.

Your team will consist of professional advisors and everyday employment personnel. No matter what position they occupy in your business, it’s important that they have the tools that they need in order to help your business be the best it can be.

Another thing to keep in mind is to delegate responsibility and decision-making capabilities to various personnel throughout your company. An employee, who feels empowered by the owner, is a much more productive employee.

# 5: Peer Networking – One of the most valuable activities that you can involve yourself with as a business owner is networking with your peers. There are numerous opportunities for you to get outside of your business and network with other business owners.

There are groups such as the Chambers of Commerce, Rotary, Business Associations, and several weekly or monthly membership-based networking groups. Make sure that you attend one or two networking activities a month in order to promote your business and find out about those businesses in your community.

# 6: Realize Early on That You Don’t Know Everything – Most business owners find themselves at various stages of their businesses, having to wear a multitude of hats. That’s okay from time to time, but it’s also important to keep in mind, that there are probably other people out there who can do a much better job than you can simply because they can bring a different perspective. Every business owner will find themselves at the early stages of their business for fulfilling just about every role imaginable, be it answering phones, scheduling clients, marketing and/or keeping the books,…. and that’s fine from time to time (matter-of-fact it’s good to learn every position in your business) but you don’t want your business to rely on you having to fill every role.
As soon as you’re able, delegate responsibilities to others on your team so that they feel more valuable, and it eases the workload on you.

# 7: Realize Early on You Can’t Do Everything – Similar to what’s above, realizing early on that you can’t do everything is a key to business success. There is a very high “burnout” factor for owners who have an “I – can – do – it – all – by – myself” attitude and refused to delegate responsibilities to other members of the team. You may feel like no one can do it better than you can (and that may be true), but if you want to keep your team engaged with a sense of ownership and empowerment, it’s important to delegate responsibilities to them because it shows a sense of trust and confidence in the rest of your team.

There will be plenty of opportunities for you as a business owner to “burn the midnight oil” so you might as well wait for those opportunities to roll around and be well rested and prepared.

# 8: Stay Current – With technology advancing at warp speed, it’s important for every business owner to stay up-to-date with some of the latest and greatest resources to help your business. It’s true that there’s so much out there that one cannot possibly absorb it all, but that goes back to the matter of you needing to be an owner who can keep his/her “head up” to see the big picture and opportunities in front of you and not get wrapped up with a “nose to the grindstone” mentality and approach.

Be adventuresome and daring in trying new techniques and technology that can help enhance your business. It’s okay to take a “trial run” at various techniques just to see how they may fit into your business. One thing is certain, “nothing stays the same, and change the only constant”. You’ve got to keep up with the ever-changing world that we live in.

# 9: Don’t Be Afraid of Change – Even if you feel that you aren’t changing, the world around you is. More importantly, if you aren’t changing, you can bet that your competitors are, and most likely trying to change for a competitive advantage over you.

It’s only natural for us to get complacent and doing the same old thing because that’s what we’ve always done.

I’ve got a great quote on the wall in my office that says “change is inevitable…. but growth is optional”. I don’t know about you, but I choose to grow.

One of the advantages of having a diverse team is the fact that they offer a broad range of perspectives and opinion. Older employees tend to stick to a tried-and-true method that may or may not be outdated, while younger employees have fresh brand-new ideas that you may want to consider implementing if the time seems right.

# 10: Find Your MVP – In order for a small business to thrive, it’s important for it to operate as a team. In order for a team to thrive, it will have many movable and variable parts that need to stay coordinated together.

Every team has an MVP (Most Valuable Person) who the owner feels comfortable and confident enough in to have that person has his/her “Go – To – Guy”. For me that person is my operations manager, Rosemary Bennetts, who has been with me from day one over 20 years ago.

Your MVP may or may not be the most visible or well known person on the team. Your MVP may be someone who is tucked away in a back office, with their sleeves rolled up, and battling daily in the trenches in order to keep your business running. Your MVP may be your front desk person, or your hot shot salesperson that you have out in the community. Whatever the case, work closely with your MVP (they most likely know how the business works better than you do) and recognize them and appreciate them in an appropriate manner.