What’s the Purpose of Business Plan Development?

Business plan development is considered a necessary evil by many entrepreneurs – it is the process of creating a document which will help them pitch to investors and lenders. However, funding aside, you will improve your chances of business success if you take business plan development seriously.

Planning Does Help

It is a simple “out” for entrepreneurs to throw their hands up, saying “If so much of business is about flying by the seat of my pants, reacting to opportunities and threats and they arise, and changing plans continuously, there is no reason to plan for my own purposes. Certainly, a plan will be required by funders, but that plan does not have to have any similarity to the tactics which are used in the end.”

However, planning does help, even if the plan needs adjustment down the road. A plan can zero in on alternative strategies which might work and throw out those which do not fit the company’s intended brand, customer markets, or competitive situation. Without a written plan, the company is in danger of trying out strategies which seem to make sense on the surface, but really lack a good fit with the company in the long-run.

Keeping the Team Consistent

Another major reason to plan is to keep all team members on the same track. Without a written guide setting out the mission and strategy to achieve that mission, different managers may develop their own ideas about the priorities of the company and end up working at cross purposes. To serve this purpose, the business plan must be shared between the managers at least. The managers must all work to pass on guidance to their staff based on the plan.

Setting a Reflective Tone

It is extremely easy for entrepreneurs and small business owners to be caught up in the action of running their businesses on a day-to-day basis and consider reflection on where the company has come from and is going to be a luxury. Being serious about business plan development from the outset sets reflection as a priority for the company, and a business launched on this foundation stands a better chance of continuing to use planning as a tool going forward. When taken in balance with action and awareness of the present situation, reflection and planning can serve the business well.”

What it Takes to Be a Home Business Entrepreneur

Millions of people everyday are starting a home business opportunity and therefore are becoming entrepreneurs. But do they realize what that means? Most people do it because they are looking for a type of freedom. They want to be in charge of their income levels instead of relying on the limited raise their employer is willing to give them. They want to be in charge of their schedule rather than what their employer dictates. With those two main factors in mind, the home business opportunity seekers aim at having more money to travel and pamper themselves than their existing budget allows while having the time freedom to do it and thus spending quality and quantity time with the people most important to them, usually their family.

Those are excellent reasons for wanting to become a home business entrepreneur but what about the entrepreneurial part? What about the “Business” part? Do you know what it means to be in business, to be an entrepreneur? This is where many new home business owners spent little or no time considering. Between being an employee and an entrepreneur there is a world of differences as there is between being a downhill skier and a mountain climber.

The home business opportunity seeker wants to be his own boss and take control. But what is he or she taking control of? The new entrepreneur is now the “owner” of his or her business and while this is extremely exhilarating and providing a fantastic feeling of freedom, it also means a very different set of responsibilities. Rather than being a crew member on an ocean liner following the Captain’s directives, the employee turned entrepreneur is now the Captain of his own vessel and in most cases is a crew of one. Now in charge of absolutely everything, calling the shots and answering to no one but the person in the mirror. Again very liberating but also putting the accountability in one single place.

One must realize this before making the jump from employment to entrepreneurship. Nobody will order you what to do, you have to order yourself. Nobody will give you project deadlines, ask for progress reports and evaluate your final results, you will be expected to take ownership of all this and be accountable to you. When your business is not going the way you would like, you only have one person to turn to; yes the person in the mirror.

When being an employee, it usually means that you are employed by a business or some type of organization. And the name says it, it is “organized”. The employee’s work responsibilities fall into an organized system where all have a set of functions to fulfill that are accountable to a hierarchy of employees all the way to the top person who makes the overall decisions. No matter the size of this organization, the bottom line is that the owner(s) and/or the top employee (President) are the ones designing and defining how this well oiled machine will work and dictate who will do what – they design a system and plug in employees in each of the functions that will make the system work and deliver the desired results. Being an employee often means you have a limited view on the overall picture of how a business/organization is operated because you’re told what you need to know to make sure your function puts out the desired outcome.

When becoming an entrepreneur, you need to have a much broader and overall view of how things work because you’re the owner, the President, the Vice-President, the Director, the Manager and the Customer Service Representative all in one. You’re a one man show and therefore you must think differently than an employee does. With great freedom comes great responsibilities. If you have that level of responsibilities in you, then by all means, you have what it takes to be an entrepreneur. The responsible person is by definition accountable to themselves which is also a requirement to call yourself a home business entrepreneur. Add a good dose of determination to stay focused on target and voila, you have the recipe for the right person to fill in the chair in your home office. With those traits, all you need is to surround yourself with the right people to make it worthwhile and feasible to reach the income goals and time freedom you seek.

“Oh wait a minute Pierre, I thought you said I was a one man show! Who am I surrounding myself with?”

You surround yourself with the people who will design your system and fill in the functions you do not have the skills for yet. It would be difficult for you to fulfill all the functions of President to Cust. Service Rep. if you have limited knowledge of how to run a business, and this no matter how responsible, accountable and determined you are. You need to surround yourself with the people that have done the homework for you and have designed the system, applied automation to it in order to leverage your time, strategized on market penetration so you don’t have to wait to learn marketing before you see results, developed training so you can learn as your business grows and finally, implemented support so you always have someone to turn to when you need a Mentor, this way you’re in business for yourself but never by yourself.

The last place I was employed at several years ago was a business where the President was the owner and there are two things I noticed in my stay there which are still serving me today. First, is the fact that my work effort was producing 10 folds the money I was paid for which is why being employed is not the way to get rich. Second, the owner was far from having all the answers but he was wise enough to surround himself with the people that knew the answers.

You can be the owner of your own business and not know everything there is to know about running a business as long as you know who to surround yourself with. All you have to do is surround yourself with the system experts, automation experts, marketing experts, training experts and support experts and then, you call the shots; you’re a home business entrepreneur.

5 TIPS for Home-Based Business Entrepreneurs

Have you ever heard that only a small part (5%) of ‘all’ Home-Based Business entrepreneurs achieve success?

Do an online research on your favorite Search Engine
and you will understand what I mean.

In this article I’m going to show you the KEY to Home-Based
Business entrepreneurs success; you’ll find out what makes an
entrepreneur successful in the home-based business field.

Below are 5 TIPS for Home-Based Business Entrepreneurs:

1. It’s their mindset that brings success

Serious entrepreneurs have ‘programmed’ their mind to succeed no matter what. They don’t lack focus on their home-based
business and let nobody stop their plans in achieving what
they want.

They know what they want and they have the DESIRE to succeed. If you don’t know exactly what you want when it comes your
home-based business, think about it again and re-consider your
plans, what you want to achieve, a get-rick-quick or a
profitable, long term business.

2. It’s their start-up plan that brings success

Smart entrepreneurs know that it takes time to set-up and grow a profitable home-based business. They plan to succeed. They
have a start-up plan that might fail but they never give up and
start again with a better plan.

Serious entrepreneurs know that it takes discipline and
time to build a strong and solid home-based business, which delivers ongoing income through many years to come.

3. It’s their initial RESEARCH that brings success

Smart and serious entrepreneurs know the importance
of market research. They know that in order, for a home-based business to succeed, they have to research their target market (their potential customers) and study their competitors.

Research your target market and study your competitors
in order to have a long-term, profitable home-based business.

Know what your customers want and give it to them.
Keep an eye on your competitors, study their offer(s)
and make sure you come up with a better deal than
them.

4. It’s their marketing strategy that brings success

Study each successful entrepreneur in your marketing
field and you’ll notice how they market online / offline.

Each of them have their own ‘unique’ marketing strategy
but they use the same basic principles.

Don’t re-invent the wheel. Use the main marketing concepts
that are proven to work but try to improve and adjust them
to your own situation. Make them work for your home-based business. Make your offer better and unique than your competitors if you want to WIN in this business, or simply quit (I know that’s no what you really want!)

5. It’s their investment that brings success

Smart entrepreneurs know that the KEY is to work SMART, not hard. If you don’t have the required skills to develop a NEW marketing tactic for your home-based business why not hire a consultant who knows his stuff?

If you have ‘enough’ money why not invest in someone who can help you grow your home-based business and give me something to work at too?

What is more valuable to you, your time or your money?

A serious entrepreneur is ready to invest (both time and money). He knows that he will build a long-term successful business for him and the one he loves (friends, family, children, etc.)

The final (or first?) STEP you need to take in order to succeed
is to act (take ACTION!). Yes, put into practice what I have
told you above (the 5 TIPS for Home-Based Business
Entrepreneurs) and you’ll succeed, no matter what. Trust me!